The Role of Opinion Leaders in the Acculturation of the Togutil Tribe in East Halmahera Regency, North Maluku Province

Authors

  • Bahrudin HASAN Sahid University, Jakarta, Indonesia
  • Ahmad SIHABUDIN Sahid University, Jakarta, Indonesia
  • Jamalullail JAMALULLAIL Sahid University, Jakarta, Indonesia

DOI:

https://doi.org/10.38142/ijesss.v2i3.400

Keywords:

Role, Internal Opinion Leader, Acculturation, Togutil Suku Tribe

Abstract

One of the 21 tribal groups in North Maluku, the Togutil Tribe still closely upholds its traditional beliefs and practices. They also form their own community and restrict interaction and communication with other ethnic groups, such as the Maba tribe. This study aimed to determine how opinion leaders' role in the acculturation between the Togutil tribe and the Maba tribe caused acculturation in East Halmahera Regency. The research approach used is qualitative research, which seeks to understand, explain and analyze the acculturation process between the Togutil tribe and other ethnic communities in the "Gam Rangge" customary area of East Halmahera Regency. The results showed that the communication process between the Togutil tribe and religious leaders, traditional leaders, community leaders and the government had been going on for a long time since 1984 and had a direct impact on cultural acculturation. The existence of religious leaders and community leaders has an essential role in providing awareness to the Tugutil people in the forest interior of East Halmahera Regency to acculturate with the local community.

Downloads

Download data is not yet available.

References

Arifeen, M. S. (2013). Academic sojourners, acculturation and interpersonal communication: Path analysis. Global Journal of Human Social Sciences. Linguistics & Education, 13(12), 1-8.

Bahfiarti, T. (2016). Role of 'Key Farmer' as 'Opinion Leader’ Through Group Communication in Accepting Farmer’s Innovation in South Sulawesi Cocoa Plantation (Peran ‘Key Farmer’ sebagai ‘Opinion Leader’ Melalui Komunikasi Kelompok dalam Penerimaan Inovasi Petani di Sentra Pertanaman Kakao Sulawesi Selatan).

Bahfiarti, T., Arianto, A., & Fatimah, J. M. (2019). Interpersonal Communication Between Opinion Leader and Minority Group on Social Harmony In South Sulawesi. Journal of Humanity and Social Justice, 1(1), 17-32. https://doi.org/10.30818/jpkm.2016.2010209

Balidemaj & Small. (2019). The Effects of Ethnic Identity and Acculturation in Mental Health of Immigrants: A Literature Review. International Journal of Social Psychiatry, 65(7-8) 643–655. https://doi.org/10.1177/0020764019867994

Bennett, M. J. (1998). Intercultural communication: A current perspective. Basic concepts of intercultural communication: Selected readings, 1, 1-34.

Berger, Peter L. & Thomas Luckman. (2013). Tafsir Sosial Atas Kenyataan Risalah Tentang Sosiologi Pengetahuan. Jakarta: LP3ES.

Berry, J. W., Berry, J. W., Poortinga, Y. H., Segall, M. H., & Dasen, P. R. (2002). Cross-cultural psychology: Research and applications. Cambridge University Press.

Berry, J.W. (1997). Immigration, Acculturation, and Adaptation. Applied Psychology: An International Review, 46 (1), 5–68. https://doi.org/10.1111/j.1464-0597.1997.tb01087.x

Creswell, J. W. (2015). Penelitian Kualitatif & Desain Riset. Yogyakarta: Pustaka Pelajar.

Firdaus, L., Bahari, Y. & Imran. (2017). Intercultural Acculturation Analysis Transmigrant Communities with Local Communities. https://jurnal.untan.ac.id/index.php/jpdpb/article/viewFile/21936/17608

Isnaini, S. R. (2020). Intercultural Communication of the Ampel Village Community. Medio, 2(2).

Kastner, M. (2021). Formation and Benefits of Intercultural Friendships: The Role of Communication. Journal of Intercultural Communication, 21(3), 26–40. https://doi.org/10.36923/jicc.v21i3.19

Kontiarta, I. W. & Panuju, R. (2018). FKUB Communication and Religious People Amid the Threat of Intolerance in Bali Province. Commed: Journal of Communication and Media, 3(1).

Loeper, A., Steiner, J., & Stewart, C. (2014). Influential opinion leaders. The Economic Journal, 124(581), 1147-1167. https://doi.org/10.1111/ecoj.12100

Meng, F., & Wei, J. (2016). Can Opinion Leaders Influence the Purchase Intension of Online Consumers? International Journal of u-and e-Service, Science and Technology, 9(1), 373-384. https://doi.org/10.14257/ijunesst.2016.9.1.38

Mulyana, D. (2006). Metodologi Penelitian Kualitatif. Cet. IV. Bandung: PT Remaja Rosdakarya.

Mulyana, D. (2007). Ilmu Komunikasi Sebuah Pengantar. Bandung: PT Remaja Rosdakarya.

Mulyana, D. (2007). Ilmu Komunikasi Suatu Pengantar. Cet. X. Bandung: PT. Remaja Rosdakarya.

Mulyana, D. (2008). Komunikasi Massa. Cet.1. Bandung: Widya Padjajaran

Mulyana, D. (2010). Komunikasi Antara Budaya. Cet. 11. Bandung: PT Remaja Rosdakarya.

Neuman, W. L. (2013). Metode Penelitian Sosial: Pendekatan Kualitatif dan Kuantitatif (Social Research Methods: Qualitative and Quantitative Approaches). Edina T. Sofia Jakarta: PT. Indeks.

Paramita, S., & Sari, W. P. (2016). Intercultural Communication to Preserve Harmony Between Religious Group in Jaton Village Minahasa (Komunikasi Lintas Budaya dalam Menjaga Kerukunan antara Umat Beragama di Kampung Jaton Minahasa). Pekommas, 1(2), 153-166. https://doi.org/10.30818/jpkm.2016.2010205

Purnamasari, D., Aliya, F. N., & Kumalasari, A. (2019). Effectiveness of Branding, Opinion Leader and Government in the Establishment of Thematic Village in Semarang City, Indonesia. Advances in Business Research International Journal, 5(2), 81-90. https://doi.org/10.24191/abrij.v5i2.10000

Rehman, A. U., Jiang, A., Rehman, A., Paul, A., & Sadiq, M. T. (2020). Identification and role of opinion leaders in information diffusion for online discussion network. Journal of Ambient Intelligence and Humanized Computing, 1-13. https://doi.org/10.1007/s12652-019-01623-5

Rothe, E. M., Tzuang, D., & Pumariega, A. J. (2010). Acculturation, development, and adaptation. Child and adolescent psychiatric clinics of North America, 19(4), 681–696. https://doi.org/10.1016/j.chc.2010.07.002

Sokolskaya & Valentoni. (2021). The History of the Acculturation Concept. Journal of Intercultural Communication.

Sugiana, D., Mirawati, I., & Trulline, P. (2019). Peran Ulama Sebagai Opinion Leader Di Pedesaan Dalam Menghadapi Informasi Hoaks. Avant Garde, 7(1), 1-18. https://doi.org/10.36080/avg.v7i1.848

Wu, L., Li, J., Qi, J., Kong, D., & Li, X. (2021). The Role of Opinion Leaders in the Sustainable Development of Corporate-Led Consumer Advice Networks: Evidence from a Chinese Travel Content Community. Sustainability, 13(19), 11128. https://doi.org/10.3390/su131911128

Zainuddin, M. (2012). Rekontruksi Teori Sosial Modern. Cet. I. Yogyakarta: Gadjah Mada University Press.

Zhao, F., & Ying, K. (2017). Discovering social network key opinion leaders based on a psychological influence model. International Journal of Management and Applied Science, 3(9).

Zunnorain, S. (2015). Acculturation Through Means of Communication: A Study of Linguistic Exchanges Between Chinese And Arabic. Trames: A Journal of the Humanities & Social Sciences, 19(1). https://doi.org/10.3176/tr.2015.1.04

Downloads

Published

2022-11-30

Most read articles by the same author(s)