The Role of Small and Medium Enterprises (SME) Innovation and Lifestyle in Enhance Revisit Intention Through Destination Image at Tourist Attraction of Untung Jawa Island

Angga SETIAWAN; Aldina SHIRATINA

doi:10.38142/ijesss.v4i6.906

Authors

Angga SETIAWAN Mercu Buana University, Indonesia
Aldina SHIRATINA Mercu Buana University, Indonesia

DOI:

https://doi.org/10.38142/ijesss.v4i6.906

Keywords:

SME Innovation, Lifestyle, Destination Image, Revisit Intention

Abstract

This research aims to analyse the role of Small and Medium Enterprises (SME) Innovation and Lifestyle in enhancing Revisit Intention Through Destination Image at the tourist attraction of Untung Jawa Island. The population for this research comprises tourists who have visited Untung Jawa Island at least once, with a sample size of 280 respondents selected using a stratified random sampling method. Data analysis is conducted using Structural Equation Model-Partial Least Squares (SEM-PLS). The study results show that SME Innovation and Lifestyle have a positive and significant influence on Destination Image. Destination Image also has a positive and significant effect on Revisit Intention. Additionally, Lifestyle has a positive and significant impact on Revisit Intention. However, SME innovation has a positive impact, but not a significant effect on Revisit Intention. Overall, the research results indicate that SME Innovation and Lifestyle have a positive and significant effect on Revisit Intention through Destination Image. Destination Image plays an intervening variable between SME Innovation and Lifestyle in relation to Revisit Intention. The implications of this study suggest that the relevant parties of Untung Jawa Island can enhance Revisit Intention by focusing on SME Innovation, Lifestyle, and Destination Image.

Downloads

Download data is not yet available.

References

Acharya, S., Mekker, M., & De Vos, J. (2023). Linking travel behavior and tourism literature: Investigating the impacts of travel satisfaction on destination satisfaction and revisit intention. Transportation Research Interdisciplinary Perspectives, 17, 100745. https://doi.org/10.1016/j.trip.2022.100745

Aditi, B. (2019). Innovation Product and Halal Labelization in Buying Repurchase. International Research Journal of Business Studies, 12(1), 87–100. https://doi.org/10.21632/irjbs

Amoako, G. K., Doe, J. K., & Neequaye, E. K. (2023). Online innovation and repurchase intentions in hotels: the mediating effect of customer experience. International Hospitality Review, 37(1), 28–47. https://doi.org/10.1108/IHR-02-2021-0008

BPS. (2023a). Jumlah Kunjungan Wisatawan Mancanegara ke Indonesia Menurut Kebangsaan (Kunjungan). https://www.bps.go.id/indicator/16/1821/2/jumlah-kunjungan-wisatawan-mancanegara-ke-indonesia-menurut-kebangsaan.html

BPS. (2023b). Kabupaten Kepulauan Seribu Dalam Angka. https://kepulauanseribukab.bps.go.id

Cahaya, Y. F., & Dewi, L. B. (2022). The Influence Of Lifestyle, Celebrity Endorser, And Brand Awareness On Purchase Intention Instant Lemonilo Noodles Products In Jabodetabek. Management Research Studies Journal, 3(1), 1–9. https://doi.org/10.56174/mrsj.v3i1.481

Dibra, M. (2015). Rogers Theory on Diffusion of Innovation-The Most Appropriate Theoretical Model in the Study of Factors Influencing the Integration of Sustainability in Tourism Businesses. Procedia - Social and Behavioral Sciences, 195, 1453–1462. https://doi.org/10.1016/j.sbspro.2015.06.443

Dunne, T. C., Aaron, J. R., McDowell, W. C., Urban, D. J., & Geho, P. R. (2016). The impact of leadership on small business innovativeness. Journal of Business Research, 69(11), 4876–4881. https://doi.org/10.1016/j.jbusres.2016.04.046

Fajriani, F. N., & Trenggana, A. F. M. (2020). Pengaruh Perceived Value, E-Lifestyle, Dan Promosi Online Terhadap Repurchase Intention Pada Pengguna Kai Access Di Indonesia. ProBank, 5(1), 68–82. https://doi.org/10.36587/probank.v5i1.569

Fitria, E. (2018). Analisis Pengaruh Gaya Hidup, Kuallitas Produk Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening. Jurnal Ecobisma, 5(1), 1–14. https://doi.org/10.36987/ecobi.v5i2.49

Gómez, M., Lopez, C., & Molina, A. (2015). A model of tourism destination brand equity: The case of wine tourism destinations in Spain. Tourism Management, 51, 210–222. https://doi.org/10.1016/j.tourman.2015.05.019

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis (Seventh Ed). Pearson Education Limited.

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd Editio). SAGE. https://doi.org/10.1007/978-3-030-80519-7

Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. https://doi.org/10.1080/10705511.2022.2108813

Kotler, P., & Armstrong, G. (2017). Principles of Marketing (17th ed.). London: Pearson.

Pratminingsih, S. A., Rudatin, C. L., & Rimenta, T. (2014). Roles of Motivation and Destination Image in Predicting Tourist Revisit Intention: A Case of Bandung – Indonesia. International Journal of Innovation, Management and Technology, 5(1). https://doi.org/10.7763/IJIMT.2014.V5.479

Punpairoj, W., Namahoot, K. S., Wattana, C., & Rattanawiboonsom, V. (2023). The Influence of Innovativeness on Revisit Intention: The Mediating Role of Word-of-Mouth in Augmented Reality for Tourism in Thailand. International Journal of Professional Business Review, 8(6). https://doi.org/10.26668/businessreview/2023.v8i6.2380

Rudianto, Sutisna, & Nuryanto, U. W. (2023). Effect of Service Quality, Online Advertising, and Learning Innovation on Customer Satisfaction Through Brand Image at Course Institutions in Tangerang City. International Journal Of Education, Social Studies, And Management (IJESSM), 3(1), 109–117. https://doi.org/10.52121/ijessm.v3i1.142

Saunders, M. N. K., Adrian, T., & Lewis, P. (2019). Research Methods for Business Students. In Pearson Education International (8th ed.).

Shiratina, A., Ramli, Y., & Hanifah, H. M. (2022). Sme Innovation and Social Media on Intention To Visit Ternate City With Destination Image As the Moderating Variable. Jurnal Bisnis Dan Manajemen, 23(1), 66–78. https://doi.org/10.24198/jbm.v23i1.733

Tan, W., & Wu, C. (2016). An investigation of the relationships among destination familiarity, destination image and future visit intention. Journal of Destination Marketing & Management, 5, 214–226. https://doi.org/10.1016/j.jdmm.2015.12.008

Tunç, T. (2022). the Impact of Marketing Innovation on Customer Loyalty: The Mediati?ng Role of Brand Image and Customer Satisfaction (a Case Study in Chemical Industry). Academic Review of Humanities and Social Sciences, 5(2), 130–155. https://doi.org/https://doi.org/10.54186/arhuss.1093211

Wiyanti, S., & Hanfan, A. (2022). The Role of Word-Of-Mouth, Shopping Lifestyle and City Walk Concept on Brand Image Mall in Indonesia. International Journal of Entrepreneurship and Business Management, 1(1), 43–50. https://doi.org/10.54099/ijebm.v1i1.124

Yusuf, R., & Veranita, M. (2021). Minat Berwisata Kaum Milenial Di Era New Normal. Jurnal Kepariwisataan Indonesia: Jurnal Penelitian Dan Pengembangan Kepariwisataan Indonesia, 15(2), 158–167. https://doi.org/10.47608/jki.v15i22021.158-167

Zhang, H., Wu, Y., & Buhalis, D. (2018). A model of perceived image, memorable tourism experiences and revisit intention. Journal of Destination Marketing and Management, 8, 326–336. https://doi.org/https://doi.org/10.1016/j.jdmm.2017.06.004