The Influence of Content Marketing on the Loyalty of Valorant Game Users at X-Gate

Anthony TJANDRA; Hilda Yunita  WONO

doi:10.38142/ijesss.v5i1.965

Authors

Anthony TJANDRA University of Ciputra Surabaya, Indonesia
Hilda Yunita WONO University of Ciputra Surabaya, Indonesia

DOI:

https://doi.org/10.38142/ijesss.v5i1.965

Keywords:

Valorant, Content Marketing, Loyalty, Social Science, Internet Cafe

Abstract

In 2020, there is a new game called Valorant coming to Indonesia. Valorant is a first person shooter game that focuses on strategy, cooperation and player accuracy. Valorant Upload videos/images on their Twitter to introduce Valorant. Until now, the Valorant social media team continues to post content on their Twitter to attract more people. There are various types of content produced. From this variety of content, people are starting to get to know Valorant and try the game. Some of those who have tried still play Valorant to this day. So researchers want to know the influence of content marketing on the loyalty of Valorant game users using content marketing and loyalty theory and using the descriptive analysis method by deploying Google forms as a data collection tool for Valorant game users at X-gate Surabaya.

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